Pornhub, the favourite platform for many "veteran users," has released its 2023 ranking report, and the popular trends and keywords this time are truly beyond imagination! The data below is based on statistics derived from Pornhub's 1 billion internal browsing records.

Most Popular Trends

The top trend for 2023 is "The Golden Age," indicating an increased interest in "mature" content among users this year. Popular search keywords include:

- sexy granny

- MILF 

- DILF

- cougar and more.

According to data, searches for the keyword "mature" increased by 77%, making it the second most popular keyword among male users. Following closely are "mature cougar" and globally second-ranked keyword "MILF," with searches for "DILF" and "muscle DILF" increasing by 71%.

Notably, the keyword "granny" gained significant attention, with searches increasing by 132%. Related terms such as "GILF" increased by 168%, and "sexy granny" and "hot GILF" also trended, indicating users' increased respect for seniors this year.

Additionally, "super size" entered the trend list at the second position, with global searches for "big" and "bigger" increasing by 177%. "Sex machine" ranked third in the trends, with searches for the keyword "robot" increasing by 304%. The fourth trend is "uniforms," with increased searches for keywords such as "military uniform," "cop uniform," and "man in uniform," surpassing the previously popular "maid uniform."

Popular Keywords and Categories

The top adult film keyword remains "hentai" (pervert), securing its position for the third consecutive year. The second position goes to last year's third-ranking "MILF," and the third place is held by "lesbian." In terms of categories, the top three are "Lesbian," "Japanese," and "Ebony."

According to the World's Most Viewed Categories, it can be seen that Malaysia has been highlighted with pink red, indicating that the most viewed content on Pornhub in Malaysia is "Japanese". 

Traffic Rankings

The United States continues to have the highest traffic, followed by the Philippines at the second position, and then France, Mexico, and the United Kingdom. Japan ranks sixth, the only Asian country on the list. Worth mentioning is that the top 20 countries account for 78.5% of all traffic.

Global average viewing time is 10 minutes and 9 seconds, with users aged 18-24 watching for 8 minutes and 55 seconds. The longest viewing times are recorded in the Philippines and Japan, at 11 minutes 15 seconds and 11 minutes 14 seconds, respectively.

Regarding time preferences, users worldwide prefer watching between 3-6 PM or from 9 PM to 1 AM, with the peak time at 11 PM.

In terms of devices, a staggering 91.3% of users use mobile phones for viewing, followed by 7.2% on computers, and 1.5% on tablets. Some users also use gaming devices like PS5 or Xbox.