Milo Ais Is Japan‘s New National Obsession: A Proud Malaysian Moment, Wouldn’t You Say?

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Milo Ais Is Japan‘s New National Obsession: A Proud Malaysian Moment, Wouldn’t You Say?

08-Mar-2021
By Ayunie

Even though Milo is not technically a local brand (so before anyone comes at us, that‘s your disclaimer), Malaysians have personally adopted it as one of our country’s beloved national treasures. So much so that legends say you have not truly indulged our local culture until you‘ve experienced the Holy Trinity that are Milo Ais Ikat Tepi, Milo Dinosaur, and Milo Ais Kepal



Seems like Japan has finally caught up with the Milo trend as well, and it has become quite the national obsession, apparently. But Japan, being Japan has of course added their own twist to the concoction— by adding banana and kiwi into the mix.  The craze started last year in December and it got to the point where Japan had to put Milo sales on a halt due to incredibly high demands. 


https://image.goody25.com/images/catalog/59661/20210308_16151741325191_mobile.jpeg

source: malay mail

Hence when Milo finally hit Japanese shelves once again, this Milo bar at Machida train station then garnered quite the attention the moment it went viral on Twitter. 


https://image.goody25.com/images/catalog/59661/20210308_16151739991601_mobile.jpeg

source: Twitter


The Australian staple food is obviously a fond subject for many of us, and it feels nice knowing other parts of the world share similar fixation. 


milo ais malaysia japan


Ayunie

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