(Malaysia, Hong Kong, Taiwan, Singapore February 13, 2023) Sustainability is a top priority for Watsons, so the brand introduced the "Greener Stores Global Framework" last year to make its stores more sustainable and to empower customers to make better choices to lower environmental impacts. To further the mission, Watsons has announced its cross-over campaign with MIRROR to inspire 18 million of its loyal customers to Go Green across 4 Asian markets including Malaysia, Hong Kong, Taiwan and Singapore.
Cross-over with MIRROR, Go Green Together
The Go Green with MIRROR campaign aims to encourage customers to take positive actions in their daily life to make more sustainable choices. The idea is that if everyone makes a small difference every split second, the impact would be enormous if we do it together. During the kick-off event, MIRROR performed their brand-new song: GO GREEN and shared the green actions they have taken in their daily lives with the audience. Overseas Watsons followers enjoyed the live-streaming event as representatives from the 4 Asian markets interacted with MIRROR onstage to promote a sustainable lifestyle. Malina Ngai, CEO of A.S. Watson (Asia & Europe) says, A.S. Watson is the world's largest international health and beauty retailer based in Hong Kong. MIRROR is also a very popular and successful singing group, born and made in Hong Kong. Both of us are representing Hong Kong's spirit. Mirror reflection means infinite possibilities, which coincides with our brand's belief and inspires our collaboration.
I hope MIRROR will go beyond Hong Kong and move towards the international markets like Watsons, and inspire more people to live a greener lifestyle that contributes to a sustainable future. Together, by sharing happiness, positivity, care and love to ourselves, our communities and our planet with "The New Beautiful" initiative, Watsons strives to create a better world for all.
In conjunction with the GO GREEN effort, Watsons Malaysia is running Lets Go Green with Mirror. Watsons Malaysia's members can complete simple green efforts on Watsons Malaysia App by uploading photos of the missions and growing a virtual tree by completing three (3) missions and winning exciting Green rewards by 24 th March 2023.
Additionally, stand a chance to win the Go Green with Watsons Beauty Box with best-selling Korean Beplain cleansers and facial masks included worth more than RM200* by spotting Go Green with Mirror billboard advertisement at Pavilion Kuala Lumpur and uploading it on Facebook or Instagram post it with hashtag #GoGreenWithWatsons & #GoGreenWithMirror. The Low-Carbon Virtual Green Garden At the same time, Watsons has developed a game to promote sustainability where customers can create their own virtual Green Garden. By completing various green tasks such as answering simple questions or uploading relevant images to social media platforms over 6 weeks, customers can establish a greener lifestyle through Skip it (Reduce); Bring it (Reuse) and Keep it (Recycle). The App will then estimate the carbon emission savings for each green task and Watsons will then match the carbon emission savings and sponsor relevant tree-planting projects. The project is estimated to offset 900 tonnes of CO 2 and make a bigger impact on our planet in
parallel to its green actions. Customers in Malaysia, Singapore and Taiwan can play the game on the Watsons App, while customers in Hong Kong can play the game via the MoneyBack app.
Dance Challenge for Greener Lifestyle
GO GREEN is MIRRORs brand-new song composed by the group. It will be aired in Watsons stores across Hong Kong, Malaysia, Taiwan and Singapore, reminding customers that green actions can be a part of their life, and it can be as simple as snapping their fingers. Selective stores will be turned into MIRROR GO GREEN Flagship Stores to promote the message of low-carbon living.
Furthermore, customers can participate in the #GoGreenMirrorDance challenge on social media to spread the impact of MIRROR across Asia and to create a more sustainable future together. For more information, download the Watsons App at Google Play Store & Apple Store now to support a more sustainable lifestyle with MIRROR!
Event and campaign photos are available HERE.
Superboy band MIRROR is named as the ambassador of Watsons GO GREEN sustainability campaign, to lead the public to pursue a more sustainable lifestyle.
Malina Ngai (Middle, upper row), CEO of A.S. Watson (Asia & Europe) together with Mandy Ng (4 th from left, upper row), Chief Customer Insights and Analytics Officer of A.S. Watson Group, Samuel Lee (4 th from right, upper row), Managing Director of Watsons Hong Kong, Clarice Au (3 rd from right, upper row), Managing Director of FORTRESS, and Kevin Wong (3 rd from left upper row), Trading Director of PARKnSHOP, officiate at the opening ceremony of GO GREEN with MIRROR.
Representatives of 4 Asian markets interact with MIRROR on stage. Ambassador of Watsons Malaysia, Phei Yong, joins a staggering dance battle with artist LockingJack from Taiwan and MIRROR, promoting the usage of the Watsons App and a more sustainable lifestyle.
Watsons Club Members in Malaysia, Taiwan and Singapore can perform sustainable tasks in Green Garden within Watsons App. Club members in Hong Kong can download the Green Garden via MoneyBack.
GO GREEN with MIRROR goes everywhere! Theme song GO GREEN is aired in digital billboard on the busiest street of Pavilion KL in Malaysia and also across 100 digital screens in Singapore. Multi-storey Xi Men Ding store in Taiwan and Causeway Bay store in Hong Kong also turns into MIRROR GO GREEN Flagship to promote sustainable living.
About Watsons International
Watsons is Asia's leading health and beauty retailer, currently operating over 8,000 stores and more than 1,500 pharmacies in 15 Asian and European markets. Watsons takes care to provide personalised advice in health, beauty and personal care on top of its market-leading product range, helping customers to LOOK GOOD, DO GOOD, FEEL GREAT every day.
Watsons has launched a variety of GO GREEN programmes to encourage customers to lead a sustainable lifestyle. Its Greener Stores Global Framework provides customers with more than 1,600 sustainable products to reduce the use of plastic and has launched a cross-regional plastic container recycling programme. Up until now, more than 1 million plastic containers have been recycled for creating a better world.
Watsons believes in a new kind of beauty, that everyone's body, mind and spirit can bring positive energy and loving care to the people around us, the community and the planet. Learn more about #TheNewBeautiful at www.watsonsasia.com.
For media enquiries, please contact (852) 2607 5602.
About Watsons Malaysia
Watsons Malaysia is the leading health and beauty retailer with more than 650 Watsons stores and growing in the country serving the needs of all Malaysians. Watsons continues to inspire our customers to enjoy life to the fullest and set the standards in the health, wellness and beauty market, providing personalised advice in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day. Watsons Malaysia won Platinum Award for the Best in Retail Category 2022 by Putra Brands Award, a premier and only brand award in Malaysia voted by Malaysian consumers.
For media enquiries, please contact:
Wong Chui San Senior Manager, PR, Communication & Promotion, Watsons Malaysia at
OR
Nurul Fazilah PR & Communications, Executive, Watsons Malaysia at
Download Watsons Malaysia Mobile App available on Google Play Store and Apple Store. Do not forget to Like the Facebook page and follow Watsons Malaysia official Instagram, Telegram and TikTok accounts!
