Polaroid has unveiled a new look in celebration of the brand’s 82nd anniversary. Polaroid Now is an auto-focus instant analog camera features auto-focus lens, longer lasting battery, accurate flash, rechargeable via USB, self timer mode, double exposure mode and a more clean and user-friendly design.

Auto focus

Just point, shoot, sharper photos!! So easy! 

The Polaroid Now’s auto-focus 2-lens system will help you decide the best fit lens to give you sharper & beautiful portraits — with or without the flash. The most important is no more blurry failed films that wasted the film. 

Double exposure

You can now get two frames in one Polaroid photography. The built-in double exposure feature captures two perspectives in the one Polaroid photograph to create a dreamy & artistic style.This feature also can be used to capture special effects, such as lights overlaid or combining shots of two people with movements.

Accurate Flash

Polaroid Now Accurate Flash projects the more"human-friendly" flash to make everyone & everything look more natural. 

Self timer

The self timer mode releases the shutter 9 seconds after the shutter button is pressed. In just one tap, you’ve got 9 seconds to get ready! Candid shot NO MORE!　 

Rechargeable battery

Rechargeable battery with a built in microUSB port and charging cable for easier charging and longer battery life.

 The Polaroid Now  will be available for a limited time in Polaroid's iconic rainbow colors, red, orange, yellow, green and blue, as well as black and white. as the core color.

Find out more at : https://us.polaroid.com/pages/polaroid-now