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A doughnut vendor in Penang has come under fire for using explicit marketing tactics that many found inappropriate.
Viral social media videos show the vendor performing exaggerated gestures and making suggestive expressions while interacting with customers, a stunt that quickly drew criticism online.
In response to the backlash, the vendor issued an apology on TikTok, announcing plans to rebrand.
They clarified that their "berayaq" branding originally referred to how their doughnuts "melt in the mouth," while the term "jet" was intended to highlight the doughnuts' bold flavours.
They also denied using the term "cirit" (diarrhoea) as a tagline, addressing misunderstandings from the videos.
