Calling all LEGO and Adidas fans out there, you're in for a treat! LEGO and Adidas are collaborating on the 2020-21 Adidas A-ZX Series with 26 scheduled launches, each one representing each letter of the alphabet.
LEGO confirmed the collaboration on 3 September 2020 (Thursday) by releasing a teaser video on their official YouTube channel. The video brought on the excitement of fans from both brands.
Photo source: modern-notoriety
The shoebox and limited-edition sneaker model are revealed in the short clip. It can be seen that the shoebox cover is designed like a giant Lego piece while the shoebox itself looks like it is built with smaller Lego bricks.
Photo source: modern-notoriety
After the box is opened, the colourful limited-edition Adidas ZX 8000 made its appearance.
Photo source: modern-notoriety
Close-up shots of the new shoes are shown throughout the video with bold greens, yellows, reds and blues, all of which are the basic colours of LEGO. The overall look of the footwear is very eye-catching.
Photo source: modern-notoriety
Besides the bold colours of LEGO, viewers can also see the iconic 3 stripe design of the Adidas shoe.
Photo source: modern-notoriety
This new sneaker series will be like no other. With customised LEGO elements incorporated in the design, it is certainly hard to miss. In the video, it can be seen that there is a shoelace buckle accessory that is a Lego brick.
Photo source: modern-notoriety
At the moment, there is still no information about when will the new sneaker series be on the shelves. The price is still a mystery as well. However, judging from the release of the teaser video, I believe it will be out in the market soon.
Sneaker fans who are interested, be sure to stay updated with the relevant official websites from the brands.
Now sit back, relax and enjoy the teaser video.
