Shah Alam: Property developer Eco World Development Group Berhad (EcoWorld) has launched a comprehensive digital protection plan called EcoWorld Cares, which offers a range of protection under one umbrella. EcoWorld Cares is offered through the book.ecoworld.my/ecoworldcares website - a brand new, fuss-free way to protect your home and those that matter to you, all at your fingertips.

The first batch of products were launched in 2020 and featured My Home Protect, My Smart Home Protect and My Maid Protect. Underwritten by Tune Protect Malaysia (Tune Protect), this enabled homeowners and tenants to purchase ad hoc home protection base insurance products for durations ranging from a week to a year.

President and CEO Dato Chang Khim Wah said the Group continuously strives to provide the best possible value to its esteemed customers.

"With the implementation of our first Insurtech products, made available to the home owners, tenants and investors alike via the EcoWorld Neighbourhood App, we are able to provide an encompassing protection to their homes, themselves and to what they hold dear.

"EcoWorld is constantly working on the pursuit of better, greater ways to complete our customers' living experience. It is more than just building a premise. It is about co-creating a journey together. The inception of EcoWorld Cares, an umbrella of protection throughout our customers' journey is in line with our vision of Creating Tomorrow & Beyond," Chang added.

From the first three products offered in 2020, EcoWorld has expanded this to include newer product offerings to fit in those segments of Pre-Vacant Possession via its Sales Booking Online platform - book.ecoworld.my.

The customer journey experience is dissected into three segments: Point-of-Sales, Pre-Vacant Possession / Evergreen, Post-Sales as seen below:

Chang shared the group was fortunate to have like-minded partners in Tune Protect who underwrites for EcoWorld Cares. "With time being a precious commodity today in practically everyone's lives, this convenience with just a touch of a button allows one to plan ahead without much hassle," he added.

Tune Protects robust technology and digital capabilities are able to empower its business partners such as EcoWorld by providing the API and other Insurtech services for them to offer insurance products to their customers seamlessly.

"We are delighted to partner with EcoWorld and it is truly heartening to note the effort and commitment the Group has in journeying with its customers. Protection at different stages of one's life should not be taken lightly and Tune Protect is glad that we are able to make this as simple, convenient, and easy as possible. Our aim is to be the lifestyle insurer that everyone loves, and this partnership allows us to complement the lifestyles of EcoWorld customers," said Rohit Chandrasekharan Nambiar, Group Chief Executive Officer of Tune Protect.

Chang explains EcoWorld Cares fits into the digital strategy roadmap at EcoWorlds external end-point, in its engagement with EcoWorld home owners, tenants and investors.

"As part of our EcoWorld digital strategy to digitalise and transform our business in the ever-growing landscape of technology, our efforts to revolutionise our engagements in all stakeholder touchpoints whether internal or external has been an innovative journey," he said.

The newest plan offered under EcoWorld Cares is the EcoWorld Income Safe PA Plan, which is a personal accident plan designed specifically for EcoWorld buyers to safeguard themselves and loved ones in times of need. Policy holders will be compensated in the event of injuries, disability or death caused by violent, accidental, external and visible events.

"In our effort to answer the needs of our customers, especially in these challenging times, we designed this product to additionally compensate for a potential loss of income due to accidents or a Covid related event. With the addition of EcoWorld Income Safe PA Plan, we have now accomplished our mission in curating a step-by-step coverage throughout our customers journey in owning an EcoWorld product," Chang said.

From left to right: Janet Chin (Chief Partnership & eCommerce Officer, Tune Protect Group), Rohit Nambiar (Group CEO, Tune Protect Group), Dato Chang Khim Wah (President & CEO, EcoWorld Malaysia), Liew Tian Xiong (Deputy CEO, EcoWorld Malaysia)