The MCO period has seen a shift in how property is marketed, booked, and even purchased. For the majority of real estate agents, so much depends on face-to-face meetings with buyers. When agents are required to suddenly keep their distance, it can feel overwhelming, or even impossible.
Didian has built the first modern platform for real estate agents which uses a propriety algorithm to immediately match the best agents to the projects that best suit their skills. Furthermore, Didian digitizes all agent-facing interactions in selling property – from sourcing for projects, accessing all project information, to tracking the transaction progress. This push towards digitization has seen new Malaysian prop-tech startup Didian become a major beneficiary. Recent clients include Sime Darby Property, IJM Land, Gadang Land, Ayer Properties, Encorp, OSK Property, and many others.
Didian has been reaching out to our Didian Preferred Partner agents across Malaysia, both to understand how they are being impacted and to hear how the agents are adapting their businesses to keep things moving.
• Capitalize on technology in your hand •
1. 3D Virtual Walkthroughs:
Didian provides agents with a 3D walkthrough of most projects on the platform. Agents have been eagerly utilizing the 3D walkthroughs so that they can show a property without their clients at their side and still provide the level of service and information they need to make a confident decision about the homes they are viewing. Through a combination of Zoom + Didian’s 3D virtual walkthrough, agents were able to close almost RM1.2Billion in GDV leveraging on Didian’s platform.
2. Booking Appointments:
If a client is very keen on physically visiting the show units, Didian has partnered with Developers on its platform to ensure that visitors may continue to view the showroom whilst being socially distant. By allocating time slots, agents using the Didian platform are able to book specific time slots for a meeting with their clients at the show gallery, ensuring SOPs are adhered to and clients feel safe.
3. Free E-Booking Solutions for Developers and Agents:
Agents are able to book units and record sales via the Didian app with the live digital price chart, digital booking forms, and more! Furthermore, agents are able to be updated in real-time on the progress of every sale.
With over RM1.2 Billion transacted during the MCO period, Didian expects the behavior to significantly increase as we implement more technology, processes, and data. Didian’s vision is to bridge the relationship between Developers and Agents, eventually resulting in improvements in cost, convenience, and velocity of sales.
