As December approaches, shopping malls begin to decorate their grounds with festive Christmas decorations.
To entice more customers, many malls have recently gone above and beyond by offering innovative attractions such as artificial snow formed from soap bubbles.
One TikTok user, @gansahonn, documented their experience outside Pavilion Kuala Lumpur, where they had intended to enjoy the much-discussed artificial snow spreading on social media.
Unfortunately, what was supposed to be a happy occasion turned into a stressful experience because the area was congested with guests.
The dense crowd made it difficult to move, with individuals packed close together, and authorities were required to regulate the situation.
To add to the stress, other people were observed manoeuvring the crowd with young children.
The comments section was filled with responses from netizens who raised concern about the crowded conditions in such a small place.
Many people expressed fears about the possibility of unwelcome situations, drawing comparisons to the fatal Itaewon crowd crush in South Korea.