Sneaker culture in Malaysia just got a nostalgic twist as SneakerLah and ASICS team up once again for an exciting collaboration. This time, the two are paying homage to a beloved Malaysian snack: the iconic Mamee Monster. With a playful yet stylish design, this limited-edition ASICS Skyhand OG 'Mamee Monster' sneaker is more than just a pair of kicksits a tribute to the childhood memories shared by millions.
Bryan Chin, the founder of SneakerLah, revealed that the sneakers design holds a special place in his heart, reminding him of after-school snacks and fond memories from his youth. "This project allows me to share stories from my youth about how a simple snack shaped my experiences and created lasting memories," Chin shared, highlighting the sentimental significance of the Mamee Monster.
This playful sneaker design brings the Mamee Monster vibe to life with clever details. Pale-yellow laces imitate the look of Mamee noodles, while the shoe's upper is adorned with various shades of yellow that capture the snack's signature colors. The midsole comes with speckled accents, resembling the iconic seasoning powder that brings the Mamee snack to life, and the heel is designed to reflect the seasoning packaging, a nod to the spicy punch and unmistakable flavor that fans recognize instantly.
Priced at RM629, this limited edition sneak is a treat for headheads and nostalgic Malaysians alike. It will be available exclusively at SneakerLah, taking place on November 2-3 at MITEC Kuala Lumpur, with the sneakers offered on a first-come, first-served basis. For those who can't make it to the event, ASICS has announced an online release on asics.com, set to drop later in November.
This collaboration promises to blend Malaysia's streetwear scene with a deep cultural connection to one of its favorite snacks. Whether you're a collector or just craving a piece of your childhood in a sneaker, the ASICS Skyhand OG 'Mamee Monster' is a must-have addition to any collection. Get ready to relive your best Mamee Monster moments now with style on your side.
