A TikTok video posted by user @niessa_shauri has gone viral, sparking controversy over alleged misconduct by an employee of the popular beverage chain Chagee during its highly anticipated "Tear & Win" campaign.
The video, which has garnered significant attention online, shows a Chagee staff member purportedly picking cups with prizes and setting them aside, leaving empty cups for customers. The actions captured in the video have raised concerns about the fairness of the campaign, with many netizens voicing disappointment and calling for accountability.
Chagee's "Tear & Win" campaign has been a major attraction for customers, offering hidden prizes beneath selected cups. The campaign boasts an array of luxury rewards, including Gucci bags and MacBook Airs, leading to long queues at outlets nationwide.
The alleged incident has sparked outrage, with many viewers demanding that Chagee investigate the matter and ensure transparency in their operations. Comments on the video reflect widespread discontent, as loyal customers express their hope that the brand will uphold the integrity of the campaign.
As the video continues to circulate on social media, Chagee faces mounting pressure to address the issue and reassure its customers. Whether the brand will take action to restore confidence remains to be seen, but the incident underscores the importance of fairness in promotional activities that draw significant public interest.
