Kelantan, a state grappling with the aftermath of severe flooding, is embarking on an ambitious plan to transform its annual monsoon season into a unique tourism draw. The floods, which have displaced over 77,000 residents and left parts of the state without electricity, have also dealt a heavy blow to local businesses and the tourism sector.

Despite these challenges, the state's leadership is determined to shift the narrative. Kelantan's Tourism, Culture, Arts, and Heritage Committee has announced plans to promote the monsoon season as a time for visitors to explore the state's rich heritage and natural beauty in a different light.

A key component of this initiative is introducing surfing as a monsoon activity, with Pantai Kemayan identified as the launch site for a trial event next month. By leveraging the region's wave conditions during the monsoon, Kelantan aims to attract adventure seekers and water sports enthusiasts.

Alongside surfing, traditional Kelantanese food will take center stage. Culinary events are being planned to showcase the state's diverse and unique flavors, offering tourists an opportunity to experience the region's rich gastronomic culture.

This initiative isn't just about drawing tourists it's also a strategy to support communities recovering from the floods. Many local businesses, from food vendors to hotel operators, have struggled with reduced income due to the disasters. Special tourism packages, including accommodation and cultural experiences, are being encouraged to provide a much-needed economic boost.

Kelantan's approach reflects a bold reimagining of the monsoon season. Instead of seeing it as a period of inactivity, the state hopes to present it as a time of opportunity, blending adventure with tradition to create a compelling draw for visitors.