Were you there to witness a giant OREO being dunked into a glass of milk on Menara TS Law throughout the week? That is how the world’s No.1 Cookie celebrates its birthday!
However, the celebration doesn't end there. Following the OREO tradition, a lineup of playful collaborations is poised to unravel, ensuring a range of delightful adventures!
The onset of the new year brings a burst of excitement as OREO, the beloved cookie brand, joins forces with the iconic Pokémon universe to unveil a special edition cookie collection and collectables, promising delight for both Pokémon fans and cookie enthusiasts.
Available in Malaysia starting February 2024 at leading retailers nationwide, immerse yourself in a world of discovery, adventure, and flavorful fun with the epic special edition cookie collection.
“We are incredibly excited to announce the release of the blockbuster OREO Pokémon cookie collection, bringing together the adventurous world of Pokémon with the playful experience of OREO.
“Our new collection will showcase the discovery spirit as we invite fans to collect all 16 OREO Pokémon cookie embossments. Moreover, we are ready to surprise the fans with a new Pikachu-inspired flavour and many special gifts with OREO Pokémon images.
“Stay Playful and join us in many upcoming immersive activities,” said Vikram Chandratrey, Marketing Head, OREO SEA & Indonesia, Mondelēz International.
- 16 Versions Of Pokémon-Embossed Cookies
Featuring 16 different designs, OREO Pokémon cookies showcase beloved characters such as Pikachu, Bulbasaur, Charmander, Squirtle, Sandshrew, Jigglypuff, Lapras, Dratini, Cyndaquil, Sableye, Piplup, Snivy, Pancham, Rowlet, Grookey, and Mew. These cookies are available in various flavours like Vanilla, Chocolate, Strawberry, and Chocolate Banana.
Just like in the Pokémon world, the cookie packs are randomly filled, making it a thrilling challenge for collectors to find all 16 Pokémon cookies & cards, with the elusive Mew cookie being the hardest to find.
- Special Edition Pikachu Cookie
For the first time in history, OREO introduces a special edition Pikachu-inspired flavour, complete with Pikachu embossment, promising an electrifying treat for both Pokémon enthusiasts and OREO lovers. Don't miss the chance to infuse a bit of Pikachu magic into your snacking experience.
- 16 OREO Pokémon photocards
The excitement doesn't end with cookies; OREO and Pokémon fans can collect 16 different OREO Pokémon photocards featuring various characters from the collection. Fans can find these square photocards inside OREO Pokémon multipacks, available only while stocks last.
That’s not all. Brace yourself for even more surprises!
- Launch Event
In commemoration of the launch of the new OREO Pokémon collection, OREO organized public events at Sunway Pyramid from February 22-25 and Sunway Velocity from March 7-10. The event provided an opportunity for attendees to explore all the unique aspects of the collection, featuring 16 cookie embossments, 16 photocard designs, and special edition Pikachu cookies.
- Buy to Win
Fans not only have the opportunity to collect 16 cookie embossments and photocards but also stand a chance to win incredible prizes along the way! Simply purchase OREO Pokémon products to redeem appealing items like an OREO Pokémon plate, glass, or a glass with a cookie holder.
- #FindMew
The Mew cookie offers a chance to win exciting prizes such as an OREO Pokémon two-dimensional lamp and an OREO Pokémon metal coin set through the #FindMew contest.
To enter the Contest:
1. Purchase any OREO Pokémon product.
2. Find the OREO Pokémon Mew cookie.
3. Submit your details and picture on OREO Pokémon Microsite.
4. Click on ‘Share now’ button to share the picture/video on Facebook/ Instagram with the tags @oreo.mysg and #FindMew hashtag.
The criteria for valid submission are as follows:
- Submissions must be within the stated Contest Period: 1 March – 31 May 2024
- Submission must be made through the OREO Pokémon Microsite.
- Clear and unaltered/unedited photo of OREO Pokémon Mew cookie
- Social media posts must be set to public
This captivating campaign ignites vibrant connections among families, sparking playful engagement. The new collection and its integrated activities draw upon the shared cultural appreciation for discovery and adventure in both brands, creating a distinctive and engaging snacking experience.
The OREO Pokémon collection is now available from February 2024 onwards.
Join the campaign by sharing your excitement with fellow enthusiasts online using the hashtags #PlaywithOREOPokémon.
Whether you're a fan of the Pokémon world, OREO, or both, this collection invites you to discover a playful range of cookie embossments, collect special memorabilia, and savour the special edition Pikachu cookie during memorable moments with friends and family.
For additional information and updates on the OREO Pokémon collection, visit their Instagram and Facebook pages. Ready to own the OREO Pokémon collection? It's just a click away – available for purchase here on Lazada and Shopee.
