Hailey Bieber's 'Rhode' has been the talk of the town among beauty lovers for the last year or so.
With the exclusive and minimalist feel of each product, Rhode has taken over the world by storm, booming in sales especially in the last 6 months.
Being reported to have generated nearly $90 million in revenue in late 2024, the success of Rhode is bigger than anyone could've imagined.
Rhode - known for its flawless marketing and quality products, has fans wanting for more.
However, it is still very much unavailable for most as they remain available online only and in selected countries.
M'sians who are interested to make a purchase of Rhode products would need to do so from resellers or personal shoppers.
But we may just have good news this year!
A new word from an insider indicates that the deal is now finalised, ending months of rumors that Rhode will join Sephora. - as reported by Rachel Strugatz via Puck.
However according to sources, Selena Gomez's connections to the store and Sephora's overall hesitancy toward celebrity cosmetic brands originally hindered the process.
Despite the rumored tension, Rhode is anticipated to join Sephora later this year.
RHODE IS FINALLY COMING TO SEPHORA AND IT MADE $90 in the LAST two months of 2024!!!!!! pic.twitter.com/NrmAC5M594
— c (@doin2much_) January 29, 2025
Sephora has yet to address the matter but that is not stopping fans from celebrating!
Are you excited?