"This June, London Fashion Week will be the first of the four global fashion capitals to launch a digital-only, gender-neutral fashion week hosted on a bespoke platform available globally for both public and trade audiences." 

London Fashion Week 2020 goes digital without catwalk shows due to the Covid-19 pandemic. It is the first time in 40-year history for the biannual London Fashion Week to be online. June’s showcase is scheduled to take place between Friday 12 June and Sunday 14 June 2020.

According to Independent,

“It is essential to look at the future and the opportunity to change, collaborate and innovate,” said Caroline Rush, chief executive of the British Fashion Council (BFC).

“The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity, and product that you value, respect, cherish.

“By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future.”

This season London Fashion Week will be premiered with virtual content such as short films, interviews, podcasts, digital showrooms and after-parties. Although it is quite upset without the models and catwalk shows but the digital-only event is accessible to all areas. You are not required to have a ticket to join the event.

The virtual event will take place through the London Fashion Week website and you can sign up here.

Cover photo: Fashionista | Graziame