In a social experiment conducted by Hellow Qween, the feminine-care company strived to test the public’s awareness on “period leaking”.
As the woman in the video walked brazenly bearing the stain for all to see, the goal was to determine whether period is still considered a taboo in 2024.
While she received positive reactions from women who wanted to assist in covering her and even accompanying her to the washroom, remarks from men were mainly unpleasant.
The comments section, however, was also divided as some netizens expressed their discomfort in promoting such content.