Mayhem and excitement erupted across 15 McDonald's locations in Malaysia yesterday as the fast-food giant released its highly anticipated limited edition #McDoDaDip Hoodie. With only 100 pieces available in each location, fans were prepared to go to great lengths to secure one of these exclusive hoodies. The catch? Customers had to purchase two boxes of 20 pieces McChicken Nuggets to be eligible for either the black or white version of the garment.
As the clock struck opening time on May 21st, chaos ensued as customers rushed to claim their spot in line, with some enthusiasts arriving as early as two hours before the stores opened their doors.
For those lucky enough to reach the front of the line, emotions ran high. Excitement, relief, and a sense of accomplishment permeated the air as each customer completed their purchase and walked away with a coveted #McDoDaDip Hoodie in hand. The hoodies, featuring a tic tac toe illustration of the McNuggets, are a symbol of exclusivity, and those fortunate enough to secure one can proudly display their achievement.
As evidenced below, fans have chronicled their quest to secure the coveted hoodies on various social media platforms:
@w.reenie Gigih bangun awal pagi semata2 nak dapat this one #mcdonald #mcdonaldmalaysia #mcddodadip #limitededition #hoodie #stickers SWIPE - ALYPH
Gigih beratur demi sehelai McD Hoodie #McDDoDaDip by @McDMalaysia
— KopiQah (@teaqah) May 21, 2023
Tak bukak lagi so tatau dapat warna apa. Sersurpris jelah.
Mcd Seksyen 3 Shah Alam pic.twitter.com/oAFJ9EHZSG
McDonald's undoubtedly succeeded in capturing the attention of Malaysians with this limited edition release. The #McDoDaDip Hoodie campaign was a masterstroke in combining the appeal of exclusive merchandise with the love Malaysians have for their favorite fast-food chain.
As the dust settles and Malaysians proudly wear their #McDoDaDip Hoodies, McDonald's will undoubtedly reflect on the success of this campaign. Whether or not there will be future releases or restocks of the hoodie remains to be seen, but for now, those lucky enough to own one can bask in the glory of their successful acquisition.
Did you manage to get yours? Comment below.