There is no doubt that the beauty industry is a growing industry that just keeps getting bigger. With not only celebrities like Kylie Jenner and Drew Barrymore venturing into the beauty world but also YouTubers like Jeffree Star and Shane Dawson, it is clear that the beauty industry is thriving. A recent newbie to the beauty world is none other than the 6th most followed person on Instagram, Selena Gomez. 

Introducing her new make-up line Rare Beauty, Selena said "These products aren't about being someone else, it's about being who you are, whether that's rocking a full face of bold makeup or barely any makeup at all." 

Rare beauty is a cosmetics company that offers everything from blush and liquid highlighter to a primer, setting spray, liner, tools, and a wide 48-shade foundation range. 

As Selena struggled very openly with anxiety, depression and mental health, the brand places an emphasis on mental health by saying it will raise $100 million over the next 10 years to help "increase access to mental-health services, with a focus on underserved communities."

Just like Selena's song, when you're ready, come and get it, here are a few products that will make you go get ready and come get them for yourself now. 

The Always An Optimist Illuminating Primer is a water-based non silicon primer that smooths, hydrates and illuminates your skin without being sticky. After putting it on, you will notice that it gives your skin pearlescent glow. 

Topping Fenty’s 40 shades foundation, Rare Beauty's Liquid Touch Weightless Foundation comes in a whopping total of 48 shades. Despite its thin formula, it is pigmented and truly gives you a weightless feel. 

Next, the Liquid Touch Brightening Concealer comes with a rare square-shaped doe-foot applicator, that works surprisingly well. It is highly recommended for those who love a more natural make-up look. It does a good job of brightening the under-eye area and gives good coverage.

The Soft Pinch Liquid Blush comes in 8 shades that includes pinks, reds, purples and tangy orange tones. There are 4 with a radiant finish and 4 with a matte finish. They are very pigmented, buildable, and long-lasting.

  
The Positive Light Liquid Luminizer is a silky, rich liquid highlighter in 8 shades. These shades are all hyper prismatic and iridescent, making it look like you're surrounded by incredible light all the time.

  
Last but definitely not least, is the Lip Soufflé Matte Lip Cream that comes in 12 shades and gives you fuller, smoother, and plumper lips. It has a cake-like scent and a whipped texture for smooth and soft lips throughout the day.

  
Overall, Rare Beauty truly empowers people to feel confident in their own skin. So, when you’re ready, come and get it on the Rare Beauty's website.