And with Hari Raya just around the corner, the brand is working tirelessly on releasing their new collection to clients, including tapping some of the world’s well known public figures as their ambassadors.
From branching into the Indonesian market with Aisar Khaled, Elrah is now venturing further across Asia- this time by appointing Muay Thai fighter, Rodtang Jitmuangnon.
Famously knowns as “The Iron Man”, the 28-year-old kickboxer was seen dressed in Elrah’s latest design from head to toe, all while performing the “Wai Kru” ritual- signifying the blend of two cultures and elements.
@elrahworldwide The Beauty Of Muay Thai . the iron man @รถถัง จิตรเมืองนนท์ with BAJU MELAYU REVUELTO by #elrahexclusive #elrahexclusive #elrahexclusivethailand #elrah2025 #fyp #elrahexclusiveindonesia #rodtang
original sound - Elrahworldwide - Elrahworldwide
Many fans have called the marketing tactic “genius”, considering Elrah’s vision in broadening its appeal to the international market.
