Cheetah Malaysia has officially unveiled its latest tennis-inspired, Summer/ Spring 2022 (S/S 22) Collection recently at MITEC, Kuala Lumpur. The showcase featured adopted styles from the nineties and is Dato Jovian Mandagie's first fashion show with Cheetah as its creative director.! The collection also marks a new beginning in the brand's design direction, in an effort to paint new, fresher hues to the company's current line of clothing in accordance with the trending fast fashion market. This marked Cheetah's first-ever fashion show since 1989 and is set to be one of the biggest fashion shows in Malaysia!
This collection represents Cheetah's further interest in setting its sights on the urban market and its goal to continuously appeal to its current and potential market segment while strengthening its local and global footing in the fashion arena.
In regards to the creative direction behind Cheetah's newest collection, they've plucked their inspiration from none other than the 90's. The 90's fashion saw the emergence from a glamazon era punctuated by low maintenance and affordable clothing brands taking centre stage. Consumers were influenced by a combination of sportswear and streetwear outfits which has morphed into today's athleisure. With the firm belief that this approach is evergreen and always relevant to the current living style, Cheetah blended in the idea and translated it into this collection.
The S/S 22 Collection is a combination of sports and lifestyle that blends both fashion and comfort to create a complete line for men, women and children. With carefully selected materials and a touch of fusion colour palette mixture, the design of this collection signifies a refreshing approach by Cheetah.
In the coming months, Cheetah and Dato Jovian Mandagie will draw inspiration to provide new collections, as well as to upscale Cheetah staples to be more relevant and more in tune with the needs of their young consumers. Check their official website for more!
Which look is your favourite? Go talk to us in the comment section!
