Adobe is making a bold move by bringing its iconic Photoshop software to smartphones, offering both a free version and a budget-friendly premium subscription at USD7.99 (RM35.42) per month. This marks a major shift for the company, which has traditionally kept its powerful image-editing tools behind a paywall.
Since its debut in 1990, Photoshop has been the go-to software for digital image manipulation. However, until now, accessing even the most affordable version required an iPad and a USD9.99 (RM44.27) monthly subscription. The introduction of a dedicated mobile app changes the game, putting advanced editing capabilities directly into users' hands.
Free & Premium Features
The new Photoshop app, launching first on iPhone with an Android version in the works, will offer essential editing tools in its free tier. Users can expect features like layering, masking, and text overlaysperfect for creating social media content, podcast covers, or playlist artwork.
For those seeking more advanced capabilities, the premium subscription at USD7.99 per month unlocks additional features, increased cloud storage, and access to Photoshops web-based version for larger screen editing.
Competing in a Mobile-First World
Adobe's decision to launch a mobile-first Photoshop experience comes as smartphone brands, including Apple and Google, continue improving their built-in photo editing tools. With mobile photography and digital content creation on the rise, Photoshop is looking to solidify its place among a new generation of users who prioritize convenience and accessibility.
Deepa Subramaniam, Adobe's vice president of product marketing for creative apps, highlighted the company's focus on younger, mobile-first creators.
"We spent a lot of time and energy testing directly with our target user base, which is the next-generation creator who does a lot on their phone. It is the way that they express personal creativity, and the application is really built for them," she told Reuters.
With this launch, Adobe is making Photoshop more accessible than ever, ensuring that both casual users and professionals can bring their creative visions to liferight from their smartphones.
Source: Reuters
