In recent years, more and more people admire the natural beauty of women, and this has also allowed the lingerie brands to change its previous style and start using large-size and transgender models to cater to the trend of female autonomy.
The following underwear brands also actively advocate women to show natural beauty without concealing their imperfections.
1. Aerie
Aerie has been actively showing various real imperfect figures in advertisements since 2014.
The previously launched Aerie REAL series also specially selected some special volunteers, including those with crutches, vitiligo, scars, stretch marks, etc., so as to reflect the physical condition of girls in real life, and encourage them to love and be themselves!
2. Savage X Fenty
Diversified size of the lingerie, from 32A to 44DD super large size could be found in Rihanna's underwear brand, Savage X Fenty!
This brand also hires many models of different skin tones, figures, and body types to take promotional photos and catwalks.
3. SKIMS
A brand created by Kim Kardashian, in which it focuses on shaping women's lingerie.
There is a lot of color and size options (from XXS to 4XL) so as to suit women of different skin colors and body types.
In addition, the brand's body tape and chest stickers will not harm the skin. It aims to help women to show their charm comfortably.
4. ThirdLove
ThirdLove broke the "sexy" practice in the underwear industry. In addition to using amateurs, black women, and older women as models, it also published an open letter to Victoria's Secret in newspapers, which mainly explains that women should not be blindly sexy when wearing lingerie.
In reality, women have to go to work, breastfeeding, exercise and take care of family members. Therefore, ThirdLove designs comfortable and beautiful lingerie for all women, regardless of her size, age, race, skin color, etc.
In fact, imperfection is a kind of beauty! Many new lingerie brands are advocating the natural beauty of women. I believe that this will make female friends more confident.
Cover Photo: TechCrunch | SG Yahoo News | What to Pack
